The Big Adventures

DESCRIPTION The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide...

DESCRIPTIONDesigned to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper...

DESCRIPTIONUnparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that...

DESCRIPTIONDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit...

DESCRIPTIONCombining a traditional mushroom-shaped head with a weedless EWG hook, the NedlockZ EWG Jighead allows for easy weedless rigging and effortless hooksets with Ned Rig style softbaits. The jig’s custom,...

DESCRIPTIONWhen the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas...

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice...

DESCRIPTIONOur top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing largemouth, smallmouth, stripers, flounder,...

Ideal for a full day of fishing, the Sideline Fishing Backpack keeps your tackle well organized and keeps you comfortable on the move. Perfect for walking and fishing a bank,...

DESCRIPTIONAn ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a saltwater fiddler crab imitation...

DESCRIPTIONSleek, simple and unceasingly active, the SMH WormZ mirrors what designed Brian 'B.Lat' Latimer calls that classic Coke-bottle shape. Sculpted for subtle yet unstoppable underwater movement, the SMH WormZ starts...

DESCRIPTIONA dynamic, exclusive Z-Man / Eye Strike Fishing design, the Texas Eye Finesse Jighead activates downsized ElaZtech softbaits, such as the Slim SwimZ, StreakZ 3.75 and TRD series, via its...

Comfortable and lightweight, the Sideline Sling Fishing Bag allows you to carry just what you need for a quick fishing trip. With adjustable shoulder and waist straps, the Sling bag allows you to...

DESCRIPTIONMade to match the SMH™ WormZ™ and accentuate tail motion, the SMH Jighead was built to Brian 'B.Lat' Latimer's exacting specs: specific angles and head shape to precise hook ingredients....

DESCRIPTIONA tournament quality bladed jig in a bite-sized package, the ChatterBait MiniMax emits a potent yet subtle bladed jig vibration. Z-Man’s patented ChatterBait direct head-to-blade connection and downsized hex-shaped ChatterBlade...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley®...

DESCRIPTIONThanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ--Z-Man’s first specifically designed drop shot baits--feature limber, ribbed bodies and spade-shaped tails that...

DESCRIPTIONMelding a weedless Texas rig with a free-pivoting jighead and the prominent strike target of oversized 3D eyes, the Texas Eye Jighead gives anglers an unbeatable one-two punch. Designed to...

DESCRIPTIONFeaturing a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft plastic jerkbait and the...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the...

DESCRIPTIONThis downsized ElaZtech® swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller package. Featuring Z-Man's exclusive curved paddle tail, its small...

The Bass Series Attractants are all natural extracts designed with the most advanced technology in scent capabilities. This highly potent formula not only releases a full and robust scent, it...

Product Information Description The original hard-sided kayak crate just got better. A lot better. Introducing the completely redesigned BlackPak Pro.  The result of intense collaboration and more than a year...

Features Flexo TIGHT Weave material The tightly braided construction increases coverage and wear factor. *eyelets are unable to penetrate the material Abrasion and cut resistance UV Resistant Expands up to...

The original hard-sided kayak crate just got better. A lot better. Introducing the completely redesigned BlackPak Pro.  The result of intense collaboration and more than a year of R&D and...

DESCRIPTIONEngineered with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both...

Sculpted in the classic Z-Man mushroom configuration, these miniature jigheads are a perfect match for the Micro Finesse ElaZtech® BaitZ™, creating an unbeatable system for crappie, panfish, and multispecies applications....

Power up your ChatterBait® program with all high-level bladed jig upgrades. The ChatterBait Elite EVO leads with Z-Man’s patented direct head-to-blade connection and trademarked hex-shaped ChatterBlade®, resulting in quick-start vibration...

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most...

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performance and technique specific...

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker...

AMERICAN MADE Proudly manufactured in the USA Blanks are designed and manufactured in the USA Rods are made by the best rod and blank builders on the planet American made...

DESCRIPTIONA skirted, Midwest finesse-style mushroom jighead that's known to entice strikes in tough conditions, the ShroomZ Micro Finesse Jig's 100% silicone skirts in custom-designed patterns provide a realistic appearance, lifelike...

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too...

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom...

DESCRIPTIONCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle...

Enabled by its soft, malleable ElaZtech® body, the Ned-rig-friendly TRD GobyZ swimbait matches the texture and action of a live round goby, while also mimicking other bottom-dwelling forage, such as...

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez’ 10X Tough ElaZtech composition means you’ll fish this...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split...

DESCRIPTIONAs versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick...

DESCRIPTIONA more compact, streamlined offering designed in conjunction with B.A.S.S. Elite Series pro and noted jig-fishing specialist David Walker, CrossEyeZ Power Finesse Jigs are ideal for casting, pitching, skipping and...

DESCRIPTIONTime and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped...

Crafted by the original ChatterBait® company, the 4.5-inch ChatterSpike refreshes your favorite bladed jigs and spinnerbaits with lively, seductive motion. Unlike other trailers that can overpower and minimize blade-driven vibration, the...

Built for big, tough predators, the DieZel Eye Jighead is highlighted by its hallmark Eye Strike® 3D eye design, creating a prominent strike target. Custom, heavy-duty 6/0 or 8/0 black...

No Description

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or...

DESCRIPTIONBuoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to greatly enhance castability. The customized cupped...

All-new 3” Zako is in response to demand from our pros and our customers. As many anglers start utilizing smaller bladed jigs, they asked us to make their favorite trailer...

Secure, quick access, and versatility were the foundational requirements when designing the TracPak. We wanted the ability to mount one or two storage boxes on a MightyMount or GearTrac, and...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float...

AMERICAN MADE Proudly manufactured in the USA Blanks are designed and manufactured in the USA Rods are made by the best rod and blank builders on the planet American made...

Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...

Mike Bucca's Baby Bull Shad is a fresh, downsized ABS plastic version of Mike's legendary resin poured bait. All the fish-catching characteristics of the classic Bull Shad are packed into...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that...

No Description

No Description

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom...

DESCRIPTIONThanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ--Z-Man’s first specifically designed drop shot baits--feature limber, ribbed bodies and spade-shaped tails that...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley®...

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted...

***INTRODUCING THE ALL NEW 20G DOWNUNDER PRE RIGGED WITH SPRO SPLITS AND GAMAKATSU TREBLES PERFECTLY MATCHED!   READY TO USE STRAIGHT OUT OF THE BOX. Once again blurring the lines between...

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or...

No Description

DESCRIPTIONBuoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to greatly enhance castability. The customized cupped...

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by...