Berkley

Berkley Brand Profile:

In the domain of terminal tackle, baits and lures, rod and reel combos, and high-performance fishing line, Berkley is known as the world’s leading fishing gear company. By committing significant resources to research and development — a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!? and Gulp! Alive, anglers everywhere can leverage their use of science to achieve the most important goal there is — to catch more fish. Berkley shares anglers’ commitment to the sport, and by offering the broadest array of innovative solutions developed by committed anglers, their products fuel your passion for fishing. Shop their newest innovations, including the Berkley Slobberknocker, a scientifically superior bladed jig tuned to the frequency that attracts bass, particularly when paired with unmatched Powerbait® Flavor. Berkley saltwater hard baits survive the salt, and power bait jigs outfish all other jigs. Experience the fish-catching prowess Stunna with its sharp, side-to-side darting action, realistic baitfish shimmy, bewitching side flash, and optimized center of gravity for ultimate castability — it’s peak fishing technology. Need a topwater lure that loves the chop? Discover the Berkley Choppo, a lure designed to deliver explosive top water action. It’s all here for the taking. Berkley has done the science – now you catch the fish.