Privacy policy

Last Updated: November 1st, 2026

You are visiting the websites and pages, or other content of the following respective companies and brands:

BIG Adventures, LLC a North Carolina limited liability company for brands: Native Watercraft (nativewatercraft.com), Bonafide Fishing (bonafidefishing.com), Liquidlogic Kayaks (liquidlogickayaks.com), and BIG Adventures (bigadventures.com) (all under "BIG Adventures");
Cumulatively all businesses and brands listed above are referred to "Companies", "we," "us," or "our" herein.

This Privacy Policy applies to all the companies and their brands listed above herein and explains how we collect, use, disclose and protect personal information when you visit the applicable brand websites (the "Sites") and/or any other websites of these Companies, buy from us, create an account, register a product, sign up for our communications, contact us, or otherwise interact with us online (together, the "Services"). Requests about any of our brands may be sent to the applicable Brand contact point in Section 15.

Please also read our Website Terms of Service, which govern your use of the Site. By visiting or using the Site, communicating with us, and/or providing us any voluntary information you acknowledge and consent to this Privacy Policy. If you do not agree with it, please do not use the Site.

1. Information We Collect

1.1 Information you provide to us

We collect information you choose to provide, for example when you:

Place an order: name, email address, phone number, billing and shipping addresses, and the items you purchase. Payment card details are entered directly with our payment processor; we do not store full card numbers.
Create an account: name, email address and password, plus any addresses or preferences you save.
Register a product: name, contact details, address, watercraft model, color, hull and drive serial numbers, dealer, date of purchase, and any proof-of-purchase document you upload.
Sign up for emails or texts: email address, phone number and your communication preferences.
Contact us or submit a form: your name, contact details and the content of your message, whether written or oral, including dealer or business inquiries.
Post reviews, comments or wishlists, or join a rewards program: the content you submit and related account details.

Providing information to us is voluntary. When you enter information into a form, field or other input on the Site and submit it, it is collected, stored and used as described in this Privacy Policy and in any notice shown where you enter it, and by submitting it you consent to that collection and use. If you choose not to provide certain information, some features (such as checkout or product registration) may not be available.

1.2 Information collected automatically

When you visit the Site, we and our service providers automatically collect certain information about your device and your visit, including:

Device and connection information: IP address, browser type and version, operating system, device type, language and time zone settings.
Usage information: pages and products viewed, referring and exit pages, links and buttons clicked, time spent on pages, searches on the Site, items added to your cart, and general interaction information such as clicks and scrolling.
Approximate location: a general location (such as country, state or city) inferred from your IP address. We do not collect precise geolocation from your device.
Email engagement: whether our emails were delivered and opened and which links were clicked.
Identifiers from cookies and similar technologies, described below.

1.3 Cookies, pixels and similar technologies

We and our service providers use cookies, pixels, tags, local storage and similar technologies. They fall into four categories:

Strictly necessary: needed for the Site to work, such as security, your cart, checkout, account login and remembering your privacy choices. These cannot be turned off.
Functional: remember preferences such as region, currency or wishlist items.
Analytics and performance: help us understand how visitors use the Site so we can improve it.
Advertising and marketing: let us and our advertising and marketing partners measure campaigns, remember your visit and show you relevant offers on this and other websites.

When you first visit the Site, a notice explains our use of these technologies and lets you accept or decline non-essential cookies or choose by category. You can change your choices at any time through the "Your Privacy Choices" link at the bottom of every page. You can also block or delete cookies in your browser settings, although parts of the Site may then not work properly. We honor Global Privacy Control (GPC) browser signals as a request to opt out of the sale or sharing of personal information for targeted advertising.

1.4 Information from other sources

We may receive information about you from payment processors (for example, payment confirmation), shipping carriers (delivery status), our authorized dealers (for warranty or support), advertising and analytics partners, and social media platforms when you interact with our pages or content there.

2. How We Use Information

We use personal information to:

Process, fulfill, ship and support your orders, returns and payments.
Create and manage your account.
Register your products, administer warranties, and contact you about product safety notices and recalls.
Respond to your questions and provide customer service.
Send you marketing emails, texts and offers where permitted, and manage your preferences.
Operate, maintain, personalize and improve the Site, our products and our services.
Understand how the Site is used and measure the effectiveness of our advertising.
Detect, prevent and investigate fraud, security incidents and other harmful or illegal activity.
Comply with legal obligations, resolve disputes and enforce our terms.
For any other purpose we describe to you when we collect the information, or with your consent.

We may also create aggregated or de-identified information that does not identify you and use it for any lawful purpose.

3. How We Disclose Information

We disclose personal information only as described below. We may share personal information for business purposes with service providers, marketing partners, during corporate transactions, for legal compliance, or with your consent (which includes when you input or otherwise provide us with specific information for a specific purpose (e.g., email for marketing/discount, payment and shipping information, etc.). The categories below describe everyone with whom we may share personal information:

Service providers. Companies that process information on our behalf and under contract, including our e-commerce platform and website hosting; payment processors; shipping, fulfillment and logistics providers; email and text-message marketing providers; customer service, reviews, wishlist and rewards-program tools; analytics providers; form-processing and data-hosting providers (including for product registration); fraud-prevention and security providers; and our professional advisors. Information may pass through or be stored with these providers so they can perform their respective services for us and you.
Our affiliated brands and personnel. Our personnel/staff and sister brands listed in the Introduction of this Policy, for purposes consistent with this Privacy Policy.
Authorized dealers. Where needed to provide warranty service or support for a product you purchased or registered - only when customer files a warranty/support initial filing or request.
Advertising and analytics partners. Through cookies, pixels and similar technologies, device identifiers and information about your activity on the Site may be made available to advertising and analytics partners, who may use it to measure and deliver advertising across websites. Under some state laws this may be considered a "sale" or "sharing" of personal information. You can opt out as described in Section 4.
Legal, safety and compliance. When we believe disclosure is necessary to comply with law or legal process, respond to claims, protect our systems and customers, or protect the rights, property or safety of our Companies, our users or others.
Business transfers. In connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business or assets, in which case personal information may be transferred to the successor.
With your consent or at your direction.

We do not sell personal information in exchange for money or any other compensation/consideration. Each respective external party (e.g., service providers, vendors, dealers, etc.) is not bound by any confidentiality policies or provisions with us, but operates under and is subject to their own privacy policies.

We may disclose aggregated or deidentified information that cannot reasonably be linked to an individual. We maintain and use deidentified information in deidentified form and do not attempt to reidentify it except as permitted by law. What other third-parties do with such information is up to them and their policies and we are not aware of any applicable details thereunder, but if you are interested, you should review their subject terms and policies.

4. Your Choices

Marketing emails and texts. You can unsubscribe from marketing emails at any time using the "unsubscribe" link in any email, or by contacting us at the applicable Brand information in Section 15 at the end of this Privacy Policy. You can stop text messages by replying STOP. We may still send you transactional messages about your orders or account.
Cookies and tracking. Use the "Your Privacy Choices" link at the bottom of any page to accept or decline categories of non-essential cookies, or adjust your browser settings.
Do Not Sell or Share My Personal Information. Use the "Do Not Sell or Share My Personal Information" link at the bottom of any page, turn off the Advertising and marketing category in Your Privacy Choices, or enable Global Privacy Control in your browser.
Account information. If you have an account, you can review and update your information by signing in, or by contacting us.

5. Requests to Access, Correct or Delete Your Information

Any visitor may ask us what personal information we have collected about them, ask us to correct it, ask us to delete it, or opt out of its sale or sharing. To make a request, contact us at the applicable Brand information in Section 15 at the end of this Privacy Policy with the subject line "Attn: Privacy Policy Compliance", and tell us specifically what you are asking for.

You may use an authorized agent to make a request on your behalf; we may ask the agent for proof of authorization and may ask you to verify your identity directly. We will respond within the time required by applicable law. We will not discriminate against you for exercising your privacy rights.

6. Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended (the "CCPA"), gives you the rights described below. This section also serves as our notice at collection for California residents.

Categories of personal information we collect

Category	Examples	Purposes (see Section 2)	Disclosed to (see Section 3)
Identifiers	Name, email, phone, postal address, IP address, cookie and device identifiers	Orders, accounts, support, marketing, analytics, security	Service providers, affiliates; advertising and analytics partners (cookie/device identifiers only)
Customer records	Billing and shipping addresses, order history	Orders, payments, support	Service providers, affiliates
Commercial information	Products purchased or registered, purchase dates, dealer	Orders, warranty, product safety, analytics	Service providers, affiliates, authorized dealers
Internet or network activity	Pages viewed, clicks, searches, cart activity, email engagement	Improving the Site, analytics, advertising	Service providers; advertising and analytics partners
Approximate location	Country, state or city from IP address	Localization, fraud prevention, analytics	Service providers
Documents you upload	Proof of purchase for product registration and/or warranty claim	Warranty and registration	Service providers
Account credentials (sensitive)	Account login and password	Account access and security only	Service providers
Inferences	Product interests based on browsing and purchases	Personalization and marketing	Service providers; advertising partners

We collect this information from you, automatically from your device, and from the other sources in Section 1.4. We retain each category for as long as described in Section 10. We do not use sensitive personal information to infer characteristics about you, and we use it only for purposes permitted by the CCPA.

Your rights

Right to know the categories and specific pieces of personal information we have collected, the sources, the purposes, and the categories of third parties to whom we disclosed it.
Right to delete personal information we collected from you, subject to legal exceptions.
Right to correct inaccurate personal information.
Right to opt out of the sale or sharing of personal information, including for cross-context behavioral advertising. See Section 4.
Right to limit the use of sensitive personal information. Because we use it only for permitted purposes, this right does not currently apply.
Right to non-discrimination for exercising these rights.

To exercise these rights, follow the steps in Section 5. In the preceding 12 months, we have not sold personal information for money, and we may have shared identifiers and internet activity with advertising partners as described in Section 3.We do not knowingly sell or share the personal information of consumers under 16.

Notice of financial incentive: Sometimes our brands offer rewards or have loyalty program(s) offered on the Sites through Growave Software, and at that point of contact there is content that describes the program, the information collected, the value of the incentive, and how to opt in and withdraw.

Shine the Light. California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes by contacting us as described in Section 15. Please allow up to 30 days for us to process your request. You may submit such a request once per year.

7. Privacy Rights in Other States

Residents of certain other states, including, but not necessarily limited to Virginia, Colorado, Connecticut, Utah, Texas, Oregon and others with comparable laws, may have rights to access, correct, delete and obtain a copy of their personal information, and to opt out of targeted advertising, sale of personal information and certain profiling. To make a request, follow the steps in Section 5 (above) to the applicable Brand contact information in Section 15 (below). If we decline your request, you may appeal by replying to our decision with the subject line "Privacy Appeal," and we will respond within the time required by law.

8. Children's Privacy

The Site is intended for adults and is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you are under the age of 16, please do not use our website or submit any personal information to us. If we learn that we have collected personal information from a child under the age of 16 without verification of parental consent, we will delete that information from our servers as quickly as possible. If you believe a child/minor under the age of 16 has provided us with personal information, please contact us and we will delete it. We encourage parents and guardians to supervise their children's online activities.

9. Communications with Us

If you email, call or message us, we keep a record of that communication to respond to you and to improve our service. We normally do not record calls, but if we do record customer service calls, you will be told at the start of the call that it may be recorded, why, and how the recording is used, and you may choose to end the call. We do not currently offer a chatbot or live chat on the Site; if we add one, we will present a notice explaining how chat conversations are recorded and used before the chat begins. Continuing to provide any information and communication after such notices of recordation is consent to the recordation and the proposed use of any and all information provided or contained therein.

10. Data Retention

We keep personal information for as long as needed for the purposes described in this Privacy Policy, including to fulfill orders, honor warranties, comply with legal, tax and accounting requirements, resolve disputes and enforce our agreements. When information is no longer needed or your request such action, we delete or de-identify it.

11. Security

We use reasonable administrative, technical and physical safeguards designed to protect personal information. No website, transmission or storage system is completely secure, however, so we cannot guarantee the security of your information. Please use a strong, unique password for your account, log out of your account and/or off the site when not using it, take customary precautions to guard against "malware" (viruses, Trojan horses, bots, etc.), for example by installing and updating suitable anti-virus software, and do not include payment card numbers in any uploaded document.

12. Third-Party Websites and Content

The Site may link to or display content from third parties, such as embedded videos, social media features and dealer locators. Those third parties may collect information about you under their own privacy policies, and we are not responsible for their practices. Please review their privacy policies before providing information to them.

13. International Visitors

The Site is operated from the United States and intended for users in the United States. If you visit from another country, your information will be transferred to, stored and processed in the United States, where data protection laws may differ from those in your country.

14. Changes to This Privacy Policy

We review this Privacy Policy at least once every 12 months and update it when our practices change. When we update it, we will change the "Last Updated" date at the top. If we make material changes, we will provide notice on the Site when changes take effect.

15. Contact Us

If you have questions about this Privacy Policy or want to make a request, contact the below applicable Brands with the header/subject "Attn: Privacy Policy Compliance":

BIG Adventures, LLC Brands (and websites) via Mail: 210 Old Airport Rd., Fletcher, North Carolina 28732 and/or the following email(s):
- Native Watercraft (nativewatercraft.com): support@nativewatercraft.com;
- Bonafide Fishing (bonafidefishing.com): support@bonafidefishing.com;
- BIG Adventures (bigadventures.com): support@bigadventures.com; and/or
- Liquidlogic Kayaks (liquidlogickayaks.com): support@liquidlogickayaks.com