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ZMAN FINESSE TRD™

DESCRIPTION The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide...
$4.49

ZMAN DIEZEL MINNOWZ™

DESCRIPTIONUnparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ™, fresh- and saltwater anglers alike will find that...
$4.49 - $8.99

ZMAN SMH™ WORMZ™

DESCRIPTIONSleek, simple and unceasingly active, the SMH WormZ mirrors what designed Brian 'B.Lat' Latimer calls that classic Coke-bottle shape. Sculpted for subtle yet unstoppable underwater movement, the SMH WormZ starts...
$5.99

ZMAN CHATTERBAIT® JACKHAMMER™

DESCRIPTIONDesigned by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit...
$15.99

ZMAN TRD CRAWZ™

DESCRIPTIONAn ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a saltwater fiddler crab imitation...
$4.49

ZMAN CHATTERBAIT® MINI MAX™

DESCRIPTIONA tournament quality bladed jig in a bite-sized package, the ChatterBait MiniMax emits a potent yet subtle bladed jig vibration. Z-Man’s patented ChatterBait direct head-to-blade connection and downsized hex-shaped ChatterBlade...
$8.99

ZMAN SLIM SWIMZ™

DESCRIPTIONThis downsized ElaZtech® swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller package. Featuring Z-Man's exclusive curved paddle tail, its small...
$4.49

ZMAN MINNOWZ™

DESCRIPTIONOur top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing largemouth, smallmouth, stripers, flounder,...
$4.49 - $4.99

Rapala DT (Dives-To) Series Crankbait

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the...
$9.49

ZMAN TRD TUBEZ™

DESCRIPTIONEngineered with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both...
$4.49

Berkley - Choppo

No Description
$11.99

ZMAN GOAT™

DESCRIPTIONCrafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle...
$4.99

ZMAN ORIGINAL CHATTERBAIT®

DESCRIPTIONTime and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped...
$5.49

ZMAN ZINKERZ™

DESCRIPTIONAs versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick...
$4.49

ZMAN SHROOMZ™ MICRO FINESSE JIG

DESCRIPTIONA skirted, Midwest finesse-style mushroom jighead that's known to entice strikes in tough conditions, the ShroomZ Micro Finesse Jig's 100% silicone skirts in custom-designed patterns provide a realistic appearance, lifelike...
$4.99

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We are anglers, paddlers, and all around water enthusiasts. Getting on the water is in our veins and it has been our mission to share this obsession. We started and continue to be a Made in America kayak manufacturing company, honing in the craft of expertly engineered kayaks such as Bonafide, Native Watercraft, Liquidlogic, and Hurricane. With decades of experience, we decided to expand our offering and create a one-stop shop for all your paddling accessory and fishing needs.

There is no better feeling than getting out there, exploring a new or familiar waterway, the sound of a screaming reel, or the rush of adrenaline a new rapid offers. We have curated the trusted gear to allow you to do more of what you love and offer expert advice along the way. Let us be your favorite partner for all things watersports and for your next BIG adventure.

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